Retail Mobile iPhone Application

Enabling a new and exciting product lifecycle experience for household appliance customers via mobile devices that leverages SAP-run business processes and information.


Produce a mobile application that allows for three-step product warranty registration of appliances, serves as a link to product help and can provide customer support for repairs, part replacement and malfunction diagnostics.

My Role

I wrote the Creative Brief for this concept and drove the execution of the deliverable; this creative was produced externally by ThinkSF. The project was completed in 12 weeks.

Results: “Several major appliance manufacturers have accpted the application for review and re-branding in order to release for future use”


  • 1. Screens from project presentation showing remote diagnostic chat dialouge with Help Desk.