SAP Labs | Mobile Creative Strategist
Designing customized mobile enterprise apps for multiple platforms, branded to customer specifications and using the Sybase Unwired Platform and Mobile SDK.
SAP Labs | Concept Director
This position is responsible for driving rapid concepts akin to the concept cars in the automotive industry. Starting with a concept brief and working across the organization the Concept Director encourages disruptive thinking and develops multiple concept directions, identifies the best option for deeper iteration with the outcome of a concept sketch or concept demo, which are then used for validation. The other responsibilities included:
BlogHer | Creative Director & Executive Producer
BlogHer is a cutting-edge five-year-old startup that has made a name as the leading voice of women online. I started here as a consultant, re-defining and creating the guidelines for the brand and went further in directing and architect a complete re-design of their product. I worked as a consultant as both the Creative Director, advising on image and brand, and Executive Producer, working on projects that ranged from innovative client engagement ideas for major brands to new ways of bringing the next generation of new-media talent front-and-center to all America.
Sun Microsystems | Creative Director Worldwide Brand
I was responsible for the creative global brand management of Sun products. My role included directing creative of branded materials and recommending strategies. I focused on the restructuring of the Sun brand and its incorporation into the Oracle portfolio. Designed the Java store for Sun and supported its integration as a brand into Oracle.
Walmart | Senior Director New Media
In this role I was responsible for the day-to-day creative operational execution of all new media marketing for the company. I directed our multiple agency partners and media agency to ensure that any digital experience a consumer receives from Walmart is on brand and on strategy. It was my role to ensure strategic, creative, cost-effective solutions are delivered to keep Walmart competitive in the online space. Here's a brief list of accomplishments:
Intuit | Creative Director
Part of my job as Creative Director at Intuit was to review how core businesses were using (or not using) design to their advantage. In 2003, I drafted visual guidelines for all collateral materials used for recruiting and Human Resources. Other responsibilities were:
Disney | VP Online Creative Group
Drove the creative process, and promoted design and design principles for the new GO.com and the Walt Disney Internet Group family of sites. Worked with senior management of Disney to build visual solutions and strategies for Internet properties and developed solutions utilizing the integration of multiple assets on various technology platforms.