SAP Labs

SAP Labs  |   Mobile Creative Strategist

Designing customized mobile enterprise apps for multiple platforms, branded to customer specifications and using the Sybase Unwired Platform and Mobile SDK.

  • Work with customers to strategize the best mobile solution and identify mobile opportunties
  • Support UX design team with strategic and visual guidance to lead to compelling, unique solutions
  • Implement standards, guidelines and processes to create a "mobility factory" where custom designed applications can be produced in a lean work process
  • SAP Labs

    SAP Labs  |   Concept Director

    This position is responsible for driving rapid concepts akin to the concept cars in the automotive industry. Starting with a concept brief and working across the organization the Concept Director encourages disruptive thinking and develops multiple concept directions, identifies the best option for deeper iteration with the outcome of a concept sketch or concept demo, which are then used for validation. The other responsibilities included:

  • Contributed to building out an overall vision and framework for what SAP Labs solutions will look and feel like in 4-5 years
  • Work closely across the solution management teams to make concepting a natural part of product lifecycle
  • Build very strong working relationships across solution management, User Experience design team and other key stakeholders and partners
  • Design and refine a repeatable methodology for Concept Car development resulting in a high rate of adoption and implementation
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    BlogHer  |   Creative Director & Executive Producer

    BlogHer is a cutting-edge five-year-old startup that has made a name as the leading voice of women online. I started here as a consultant, re-defining and creating the guidelines for the brand and went further in directing and architect a complete re-design of their product. I worked as a consultant as both the Creative Director, advising on image and brand, and Executive Producer, working on projects that ranged from innovative client engagement ideas for major brands to new ways of bringing the next generation of new-media talent front-and-center to all America.


    Sun Microsystems  |   Creative Director Worldwide Brand

    I was responsible for the creative global brand management of Sun products. My role included directing creative of branded materials and recommending strategies. I focused on the restructuring of the Sun brand and its incorporation into the Oracle portfolio. Designed the Java store for Sun and supported its integration as a brand into Oracle.


    Walmart  |   Senior Director New Media

    In this role I was responsible for the day-to-day creative operational execution of all new media marketing for the company. I directed our multiple agency partners and media agency to ensure that any digital experience a consumer receives from Walmart is on brand and on strategy. It was my role to ensure strategic, creative, cost-effective solutions are delivered to keep Walmart competitive in the online space. Here's a brief list of accomplishments:

  • Led the re-design of Walmart.com in 2005
  • Launched Toyland, a multi platform marketing effort driving highly successful store sales
  • Managed an annual budget creative and production of $45MM, measurement and tracking of performance, project operating costs & budget forecast including percent of mix sales, cost per effort and labor costs
  • Oversaw general market and multicultural online efforts with 6 agency partners
  • Developed a three-year strategic map of online efforts for Walmart stores integrating online efforts into all communications channels
  • Designed and executed the trade show presence for Walmart for annual meetings
  • Pioneered development of online weekly circular program with multiple technology partners to support store sales
  • Worked with home office team in Bentonville, AK to evangelize and educate senior management about new media marketing. Served as the liaison between the online team in Brisbane, CA and the management team in Bentonville.
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    Intuit  |   Creative Director

    Part of my job as Creative Director at Intuit was to review how core businesses were using (or not using) design to their advantage. In 2003, I drafted visual guidelines for all collateral materials used for recruiting and Human Resources. Other responsibilities were:

  • Centralized the creative services capabilities under one department
  • institute policies and procedures for operational success
  • Drove cross-functional Process Excellence strategy from its earliest stages on, allowing ideas, innovations and solutions to be developed and implemented
  • Designed and executed new strategic marketing solutions to increase awareness of the Intuit brand in the consumer arena
  • Solved specific sales and marketing needs of business units within retail and business channels to increase market share of top tier products
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    Disney  |   VP Online Creative Group

    Drove the creative process, and promoted design and design principles for the new GO.com and the Walt Disney Internet Group family of sites. Worked with senior management of Disney to build visual solutions and strategies for Internet properties and developed solutions utilizing the integration of multiple assets on various technology platforms.