About Me


Focused and driven creative leader passionate about brand and innovation using service design thinking as a guide . Extensive experience strategically building new products and brands. Extensive executive experience in mobile, digital and traditional media, user experience design, new product development, strategic alliances and category extensions. Focused on dissolving the dividing lines of print/digital, interactive/environmental to create great interactive experiences that transcend the limitations of any one medium.


Brand strategy, design strategy, creative direction, mobile, new media, product performance, large-scale design projects, creative processes, experience design, interaction design, iPad and iPhone application design

My Personal Goal

Create transcendent ways of connecting a brand with people, earning trust, driving revenue, and extending lifetime value.


“In the ten years that I've known Riccardo, I've consulted with him on branding and customer experience as it relates to doing business online. Riccardo is knowledgeable, creative and knows how to drive for results.
Ann Stowe (Former) VP, Corporate Communications, Yahoo!”

“Riccardo is a talented and astute executive creative director versed in the worlds of digital advertising, media, and project management. This trifecta of knowledge makes Riccardo an asset to any organization. I worked with Riccardo on campaigns for Wal-Mart during '07 and '08 and his management of the campaigns and understanding of digital media ensured that all parties were delivering on the strategic and creative visions he put forth.”
Chris Actis, VP Group Director, MediaVest ”